Market Research Analysts and Marketing Specialists (13-1161.00)

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

13 tasks, 13 offered as a checkbox. Back to the catalog.

Initial pass, pending human review

Task classes (digital, physical-low-risk, physical-high-risk, licensed-advisory-only) and checkbox eligibility are an initial automated pass and are pending human review.

This site includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET(R) is a trademark of USDOL/ETA. Task text is unmodified; Zeta-Reticuli AI added the classification fields, and the information is not endorsed by USDOL/ETA.

Task	Class	Offered as checkbox	Human approval
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.	digital	yes	no
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.	digital	yes	no
Measure and assess customer and employee satisfaction.	digital	yes	no
Forecast and track marketing and sales trends, analyzing collected data.	digital	yes	no
Seek and provide information to help companies determine their position in the marketplace.	digital	yes	no
Measure the effectiveness of marketing, advertising, and communications programs and strategies.	digital	yes	no
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.	digital	yes	no
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.	digital	yes	no
Monitor industry statistics and follow trends in trade literature.	digital	yes	no
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.	digital	yes	no
Direct trained survey interviewers.	digital	yes	no
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.	digital	yes	no
Develop and implement procedures for identifying advertising needs.	digital	yes	no

This catalog contains information from O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET(R) is a trademark of USDOL/ETA. Task text is unmodified; classification, approval and signing fields are added by this project and have not been reviewed or endorsed by USDOL/ETA.